2024 Toyota Grand Highlander Touches Down in Driveways This Summer

    • Available in three powertrains with adult-sized third row and ample cargo space


    • Hybrid and Hybrid MAX Powertrains for reduced carbon emissions


    • Powerful Performance with 362-horsepower from the Hybrid MAX system


  • Available tech such as Toyota Multimedia, Traffic Jam Assist, Head-Up Display and Digital Rearview Mirror

TORONTO, Ontario (May 30th, 2023) – The 2024 Toyota Grand Highlander is hitting dealerships this summer as the latest and greatest addition to the successful SUV lineup for Toyota. Available in three powertrains across three grades: the well-balanced 2.4L turbo gas engine, the efficient 2.5L hybrid and the ultimate performance-seeking, 362 horsepower Hybrid MAX, the Grand Highlander is perfectly packaged for the road trip ahead.

Designed by Calty Design Studios and exclusively assembled at the Toyota Motor Manufacturing plant in Princeton, Indiana, the 2024 Grand Highlander will have a starting MSRP of $50,490 for the gas engine model, $53,790 for the hybrid and $65,450 for the Hybrid MAX powertrain when it hits dealerships this Summer.

“Canadians continue to embrace new experiences and adventures – often built around family and friends. With the Toyota Grand Highlander, we’ve introduced an all-new, road trip-ready, generously proportioned three-row SUV tailored to fit that lifestyle – including fuel-efficient hybrid models”, said Cyril Dimitris, Vice President, Toyota Canada Inc. “As the last full-line automaker in the industry, Toyota remains committed to ensuring that every Canadian can find the right vehicle for them. That includes drivers whose lifestyles require comfortable seating for seven or eight… top-of-segment cargo space… and performance and efficiency that goes the distance.”

As part of Toyota’s diverse approach to its carbon neutrality goals, Grand Highlander Hybrid and Hybrid MAX are two additional products that support Toyota’s effort to reach a “Beyond Zero” future. Beyond Zero is Toyota’s vision to reach carbon neutrality with products, services, and operations; and find new ways to make a positive impact on the planet and society.

Toyota is demonstrating its commitment to reducing carbon emissions by providing 15 electrified vehicles for customers to choose from, including 11 hybrid models, two plug-in hybrid models, the bZ4X battery electric vehicle, and the zero-emission hydrogen fuel cell electric Mirai. Toyota currently offers more electrified vehicles than any other automaker to give customers the most choice to reduce their carbon footprint.

Three Powertrains Across Three Grades

When it comes to deciding between performance or efficiency, Toyota offers both in the first-ever Grand Highlander. The gas engine has 265 horsepower and a 0-100 km/h time of 7.7 seconds; the hybrid powertrain has 243 horsepower and a 0-100 km/h time of 8.8 seconds; and last, but certainly not least, the Hybrid MAX powertrain makes Grand Highlander the most powerful Midsize SUV Toyota has ever built, with an impressive performance off the line thanks to 362-horsepower, 400 pound feet of torque and a 0-100 km/h time of 6.5 seconds. The Hybrid MAX powertrain also has 5,000 lbs. of towing capacity.

As far as efficiency goes, the gas powertrain has a Manufacturer-estimated combined fuel consumption of 10.0 L/100 km, the hybrid a Manufacturer-estimated combined fuel consumption of 7.0 L/100 km and the HYBRID MAX a Manufacturer-estimated combined fuel consumption of 8.8 L/100 km.

All three powertrains come with three Drive Modes (Sport, Eco, Normal) to make driving more engaging – while Multi-Terrain Select with three modes (Mud & Sand, Rock & Dirt, Snow) is offered on the gas AWD and Hybrid MAX powertrains for even more on and off-road capability.

AWD Prowess

In Canada, all powertrains are equipped with all-wheel drive (AWD) as standard.

Dynamic Torque Control AWD on the gas model works to actively distribute torque between the front and rear axles, as well as the two rear wheels. It uses an electromagnetic coupling ahead of the rear differential to engage or disengage the rear wheels as needed — the result is improved traction and enhanced driving stability.

For Electronic On-Demand AWD on hybrid model provides excellent fuel efficiency, start-off acceleration, handling and stability. Electronic On-Demand AWD achieves stable performance by driving the rear wheels with a rear motor, to provide traction when needed in slippery conditions. The front and rear wheel driving force distribution is precisely controlled to the front and rear wheels between 100:0 and 20:80, to achieve optimal fuel efficiency and a comfortable driving performance.

Full-Time Electronic AWD paired with HYBRID MAX offers exhilarating and quality controllability ranging from normal driving to aggressive driving. It delivers power to the front and rear wheels via a front mounted hybrid motor and a rear-mounted, eAxle electric motor. This system supports stable AWD performance and satisfying acceleration thanks to being paired with a direct shift six-speed automatic transmission. Full-Time Electronic All-Wheel Drive adjusts between a 70:30 and 20:80 front- and rear-wheel power split, depending on the driving situation. This new AWD system enhances the drive force of the rear wheels and provides the feel of rear-wheel-drive maneuverability, straight line stability and responsive acceleration.

Unique Styling Inside & Out

The Grand Highlander offers an exterior design that is distinctive and beautiful, coupled with a spacious interior found in all three rows. From the front, it is inspired by the Highlander shape, but in an entirely new way, thanks to the trapezoidal, hammerhead front grille and available 20” wheels. The sophisticated design continues to the rear, thanks to a sharp rear bumper. The Hybrid MAX powertrain variant takes it one step further with standard exposed dual exhaust tips.

The exterior is beautiful yet functional.  The rear doors are wide, giving great third row seat access. The side surface flows seamlessly from the doors through the fenders to the front and rear tires, expressing a simple yet dynamic-looking design. For the Hybrid MAX grades, unique bumpers and black-accented two-tone wheels are offered for a premium look. Exterior visibility has been prioritized with a low hood line and large side glass windows, allowing confidence when driving in city environments.

The thoughtful and spacious design continues to the interior. The soft-padded instrument panel floats above the available wood-effect ornamentation that continues into the door trim, with a functional tray shape that is seamlessly integrated between them. The form of the instrument panel upper continues into the door trim to emphasize the width of the cockpit, while the centre console features independent driver/passenger side armrests allowing use regardless of whether the console lid is open or closed. High-quality stitchwork expresses a modern and refined elegance.

Drivers will enjoy available leather-trimmed seats with 10-way power driver and 8 –way passenger adjustments (Limited and Platinum). And exclusively for Hybrid MAX, drivers will experience Ultrasuede® and leather-trimmed seats and with bronze-coloured accents throughout the cabin.

Versatility and Convenience

Whether you’re in the driver’s seat or in the third row, the Grand Highlander is ready for the road ahead. The modified TNGA-K platform with a wider track and longer wheelbase than today’s Highlander, provides confident handling and surprising interior space. Grand Highlander is suited for everything from short grocery runs to long weekend road trips. With thoughtful storage areas throughout the cabin, ample cargo capacity with room for seven carryon suitcases behind the 3rd row. And with second and third row seats folded down, it provides a total of 2,775 litres (97.5 cubic feet) of space.

Controls are centered around the standard 12.3-inch multimedia display. The centre stack features a wireless charger, two USB ports, and three cup holders – including one capable of holding a large water bottle or mega cup. On the passenger side, a pocket capable of holding a small bag helps keep the cabin tidy. A sliding console cover is offered so that the lid can be opened and closed with the armrests still in use, allowing for even more versatility for both driver and passenger. On the right side of the dashboard, another USB port and a tray capable of neatly holding a cord during device charging, provide convenience for the passenger.

In the second row, an air conditioning control panel and separate left/right USB ports are placed within easy reach of passengers. Cup holders are also provided for second-row (XLE), while a removable tray with cup holders and a smartphone storage slot provided for the Limited and Platinum grades. Additional water bottle storage areas are in the door.

And, for third row passengers, two left/right individual USB ports, smartphone/tablet storage space, and two cup & bottle holders are provided, allowing for diverse usage scenarios. Additionally, a support grip and a hand support space for use during ingress/egress provide enhanced accessibility.

Technology and Features with a Purpose

The Grand Highlander is equipped with the latest and greatest tech from Toyota – Toyota’s new Traffic Jam Assist* technology (Platinum grade), is a radar-based system that helps ease the burden of stressful stop-and-go traffic on limited access roadways by operating the steering, gas and brake pedals from speeds between 0-40 km/h under certain conditions (4G network dependent)*. Other available conveniences include a standard heated steering wheel and power folding mirrors (Limited and Platinum), heated and ventilated front and second row seats (Platinum), 1,500-Watt power outlets (Hybrid and Hybrid Max powertrains on Limited and Platinum), and a hands-free power back door (Limited and Platinum).

*Traffic Jam Assist requires an active Drive Connect trial or subscription and is dependent on the availability of a 4G network and other factors.

Standard on the Grand Highlander is a 12.3-inch Toyota Multimedia system designed and engineered by Toyota’s Connected Technologies team. Grand Highlander drivers will also have the opportunity to access a wide range of enhanced available connectivity and convenience features, including Over-the-Air (OTA) updates.

Users can interact with the system through intuitive touch and voice activation controls. With the available Connected Service Drive Connect, drivers and passengers have access to Intelligent Assistant, Cloud Navigation and Destination Assist. With Intelligent Assistant, simple phrases like “Hey Toyota” awaken the system for voice activated commands to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures and more. Cloud Navigation, the available onboard navigation solution, utilizes the cloud to download the latest available map, traffic and routing information. To ensure users have the most up-to-date search capabilities, POI search is provided by Google Points-of-Interest data. Destination Assist also gives access to 24/7 live agent assistance to locate the next destination. The new Toyota Multimedia allows for dual Bluetooth® phone connectivity, with support for standard wireless Apple CarPlay® and Android Auto™ compatibility.

For those looking for an enhanced audio experience, Grand Highlander offers an available JBL® Premium Audio system with 11 speakers, creating a mobile concert from any music genre. Standard on the Limited and Platinum grades, with the use of Clari-Fi® technology, the system is also able to breathe life into compressed digital music formats enhancing the audio experience.

Each Grand Highlander offers a host of additional available Connected Services. Safety Connect* includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification, Stolen Vehicle Locator and Collision Assistance with up to a 10-year trial. Service Connect* gives drivers the ability to receive Vehicle Health Reports, Maintenance Alerts and reminders, also with up to a 10-year trial.

With the Toyota app, users can stay connected to their Grand Highlander with a 3-year trial of Remote Connect service. Users can activate headlights, lock/unlock the doors and remotely start the vehicle. Users can also check vehicle status, receive reminder notifications and set Guest Driver Alerts. Digital key is also offered on Limited and Platinum grades with a Remote Connect trial or subscription – making it easy to lock and unlock doors, remote start and more all from a smart phone.

Convenience features are aplenty on Grand Highlander. Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA) is standard on all grades. Front and Rear Parking Assist with Automatic Braking is available on Limited and Platinum grades. A Panoramic View Monitor is available to assist the driver in viewing surroundings, when operating at low speeds, by combining the front, side and rear cameras and displaying a complete vehicle overhead image on the screen.

Grade by Grade

The Grand Highlander is offered in three grades across three different powertrains – the XLE grade, Limited and Platinum.

XLE Grade (Gas and Hybrid)

  • Exterior:
    • 18″ Alloy Wheels
    • Black Painted Grille
    • Roof Rails
    • Heated Outer Mirrors
  • Interior:
    • SofTex®-trimmed Seating
    • 10-way Power Driver & 8-way Power Passenger Seats
    • 8-Passenger Bench
    • Heated Front Seats
    • Heated Steering Wheel
    • 2nd Row Sunshades
  • Multimedia/Technology:
    • 12.3” Touchscreen
    • 7” Multi-Information Display (MID)
    • 6 Power USB / 1 Media USB
    • Qi Wireless Charger
  • Safety & Convenience
    • TSS 3.0
    • Blind Spot Monitor
    • 5 Door Smart Key
    • Power Liftgate
    • Garage Door Opener
    • Auto-dimming Rearview Mirror

Limited Grade (Gas and Hybrid)

  • Exterior:
    • 20″ Alloy Wheels
    • LED DRL
    • Power Folding Outer Mirrors
    • LED Fog Lamps
  • Interior:
    • Panoramic Moonroof
    • Leather trimmed Seating
    • Heated & Ventilated Front Seats
    • 7-Passenger Capacity w/ 2nd Row Captain’s Chairs
    • Heated 2nd Row Seats
    • Memory Driver Seat
    • Power Outlet (100W Gas/1500W HV)
    • Ambient Lighting
  • Multimedia/Technology:
    • 12.3″ Premium Multimedia w/ 11 Speaker JBL Audio
    • 12.3″ Full Digital MID
  • Safety & Convenience
    • Front and Rear Parking Assist with Automated Braking
    • Rain Sensing Wipers
    • Hands-Free Power Liftgate
    • Puddle Lamps
    • Panoramic View Monitor

Platinum Grade (Hybrid MAX)

  • Exterior:
    • 20″ Alloy Wheels
  • Interior:
    • Heated & Ventilated 2nd Row Seats
    • Paddle Shifters
    • Dial Multi-Terrain Select
  • Safety & Convenience
    • Head Up Display
    • Puddle Lamps
    • Panoramic View Monitor
    • Digital Rearview Mirror
    • Traffic Jam Assist (requires active Drive Connect trial or subscription)

For interior colour options, the 2024 Grand Highlander is offered in:

  • XLE Gas and Hybrid: SofTex®-trim in Black
  • Limited Gas and Hybrid: Leather-trim in Black
  • Platinum Hybrid MAX in Ultrasuede®- and leather-trim in Portobello or Black

Safety for All

The 2024 Grand Highlander will come standard with the latest Toyota Safety Sense generation, TSS 3.0. The TSS 3.0 system adds the new Proactive Driving Assist system. When system operating conditions are met, using the vehicle’s camera and radar, this system provides gentle braking into curves or gentle braking and/or steering to help support driving tasks such as distance control between a preceding vehicle, pedestrian or bicyclist. Proactive Driving Assist is not a substitute for the Pre-Collision System and operates in different circumstances.

In addition, the following Toyota Safety Sense features have been enhanced for TSS 3.0:

    • Pre-Collision System with Pedestrian Detection (PCS w/PD) is designed to help detect a vehicle or pedestrian and provide an audio/visual forward-collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking. For TSS 3.0, PCS receives enhanced intersection support with improved detection capability in certain circumstances thanks to new system sensor. It also adds the capability to detect a motorcyclist, in addition to a bicyclist and pedestrian in certain conditions. When white/yellow lane markings or certain road-edge boundary lines are detected at speeds within the system’s operating range, Lane Departure Alert with Steering Assist (LDA w/SA) * is designed to issue an audio/visual lane departure warning if an inadvertent lane departure is detected. If the driver does not take corrective action, the system is also designed to provide gentle corrective steering for lane-keeping assistance. For TSS 3.0, Lane Departure Alert with Steering Assist gains enhanced lane recognition that includes detection of certain 3D objects, like guardrails, that may be used to help define the lane.


    • Full-Speed Range Dynamic Radar Cruise Control is an adaptive cruise control system designed to be set at speeds above 35 km/h and use vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you. For TSS 3.0, it adds a fourth following distance setting in addition to the previously available three. Enhanced vehicle detection allows for the ability to detect more than one preceding vehicle, as well as vehicles in adjacent lanes. This helps the system to provide smoother, more natural speed adjustments, especially when the driver changes lanes.


  • When Dynamic Radar Cruise Control (DRCC) is enabled and lane markers are visible, Lane Tracing Assist (LTA) uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered and in its lane.

An Emergency Driving Stop System has been added to Lane Tracing Assist. Its design helps detect a driver who is inattentive or non-responsive, such as during a medical emergency. This feature can bring the vehicle to a stop if the driver doesn’t respond to alerts to take control

    • Road Sign Assist gets expanded sign detection capabilities that now include certain intersection signs and warning signs, like pedestrian crossings.


  • Traffic Jam Assist is a driver-assistance feature that helps ease the burden of the stressful stop-and-go of a traffic jam. With an active Drive Connect subscription or trial, this system provides hands-free control of the vehicle steering, braking and acceleration at speeds under 40 km/h under certain conditions. This system is designed for limited-access roadways, and the driver monitor camera must confirm the driver’s eyes are on the road for hands-free operation.

2024 Grand Highlander Pricing

Model Starting MSRP Estimated Vehicle Price**
XLE gas $50,490 $53,870
XLE hybrid $53,790 $57,170
Limited gas $57,690 $61,070
Limited hybrid $61,190 $64,570
Platinum Hybrid MAX $65,450 $68,830

**NOTE: Estimated Vehicle Price includes MSRP/Freight PDI/AC charge/maximum Dealer fees/maximum other fees and charges, and excludes taxes, license, insurance and registration. Dealer fees/other fees and charges vary by region and dealer. Dealer may sell for less.

*Services are dependent upon connection to a compatible wireless network, provided by a third-party wireless service provider.
Toyota is not responsible for cellular network discontinuance and will not provide compensation for reduced service availability.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 20 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.