Toyota Safety Sense

Zero accidents. That’s our ultimate goal. A driving experience that delivers exhilaration and peace of mind in equal measure. To get there, we continuously engage in traffic accident analysis that leads to innovative technologies that address real-world safety issues. We do that through a concept we call Integrated Safety Management.

Integrated Safety Management

We developed the concept of Integrated Safety Management (ISM) to guide our thinking when it comes to safety. It’s a comprehensive approach that takes into account the vehicle, the driver and the environment. The goal is to provide optimal driving support based on the level of danger. To focus those efforts, we’ve identified four distinct situational needs, each defined by the degree of accident risk and severity, including Parking, Active Safety,Pre-Crash, and Passive Safety.


Park Yourself. Crowded parking lots and busy parking garages are some of the most common scenes of accidents. To take the guesswork out of backing-in andbacking-up, we’ve developed a number of technologies that increase a driver’s field of vision, and even park the vehicle for them.

Active Safety

Stay Active. You need to brake suddenly on a rain-slickroad. Or you go to change lanes just as another vehicle slides into your blind spot. There are dozens of situations where the potential for accident can suddenly arise. Active Safety technologies are designed to assist you when the unexpected happens. They do so in several ways. For example, by warning of hidden dangers or by enhancing vehicle control to help you avoid potential risks.

Pre-Crash Safety

See the Future. Sometimes accidents are unavoidable. Maybe because of bad weather and poor visibility, or a failure by a driver to adequately monitor the traffic environment. We’ve developed technologies that can predict the likelihood of a collision, take steps to reduce damage and injury, and in some situations, help avoid an accident altogether

Passive Safety

Stay Safe. What happens after a collision occurs? Many things. While they are collectively known as “passive safety measures”, they all play an active role in reducing the impact on vehicle occupants and helping keep you safe.
At Toyota, we continually invest in research and development to find new ways to raise our quality, and new means to keep you safe with every next generation vehicle. So that when you’re behind the wheel, you can focus on the journey ahead and the simple joy of driving.

Article presented by Burlington Toyota. Efforts have been made to ensure the accuracy of the information presented above, though pricing, equipment, or other details may change at any time without notice. For more information refer to Toyota Canada’s website, or consult the vehicle’s owner’s manual.