Vehicle Awards

Toyota owners love their cars. As it turns out, the critics do too. Every year Toyota is proud to showcase the awards we receive. Have a look below to see what our vehicles have won.

Canadian Black Book

The Canadian Black Book has been Canada's most trusted source for information on used vehicle value for over 50 years. In the seven years since they launched their annual Best Retained Value Awards no manufacturer has one as many Awards as Toyota. Winners are determined from actual value retained from MSRP measured over a 4-year period.

IIHS Top Safety Pick Award

The Insurance Institute for Highway Safety (IIHS) is an independent, nonprofit scientific and educational organization dedicated to reducing the losses — deaths, injuries and property damage — from motor vehicle crashes.


The Automobile Journalists Association of Canada (AJAC) is an association of professional journalists, writers, photographers and corporate entities whose focus is the automobile and the automotive industry. An integral part of the association is an annual Canadian Car and Utility Vehicle of the Year awards program, designed to inform Canadians about which vehicles are best suited to Canada’s unique driving conditions.

J.D. Power

Every year since 1990, the authoritative J.D. Power and Associates award Gold, Silver and Bronze North American Plant Quality Awards. These awards are based on the findings of an independently funded study of new vehicle quality, which monitors and reports on the number of problems per 100 vehicles that customers actually experience during the first 90 days of ownership.


Previously known as "EnerGuide Awards", the annual ecoENERGY awards are administered by Natural Resources Canada's Office of Energy Efficiency. Awards are presented for the most fuel-efficient vehicles for the current model year and are based on testing that simulates 20,000 km annually, 55% city / 45% highway.

Reader's Digest Trusted BrandTM

Reader's Digest launched its Most Trusted BrandTM Award in 2009. Based on online surveys conducted by Harris/Decima, Reader's Digest sets out to find those brands that Canadians value most based on factors that include authenticity, integrity, innovation, community involvement, and customer service.